What are SEO-keywords? The key to online success!
SEO-Expert Hannah
Author
- Written on
SEP 24, 2023
What are SEO-Keywords?
The key to online success
In today's digital era, visibility on the internet is crucial. Whether you run a business, a blog or simply want to grow your online presence, SEO keywords are the key to success. In this article, let's answer the question together: “What are SEO keywords?” and how they can improve your online visibility.
SEO stands for “search engine optimization”, and keywords are the words or phrases we search for in search engines. SEO keywords are therefore the terms you should use in your content to ensure that your website appears in search results.
Types of SEO-keywords
There are different types of SEO-keywords, among them:
Short-Tail-Keywords
Short-tail keywords are short, general terms such as “shoes” or “travel”. They are widespread, but also highly competitive.
Long-Tail-Keywords
Long-tail keywords are longer phrases such as “red sports shoes for women” or “travel tips for Europe in summer”. They are more specific and target a more specific audience.
LSI-Keywords
LSI (Latent Semantic Indexing) keywords are terms that are linked to the content of your main keyword. They help search engines to better understand the context of your page.
How to choose the correct keywords
Choosing the right keywords requires research and planning. Here are some steps to help you choose the best SEO keywords:
Research
Carry out comprehensive keyword research to find out what your target group is looking for.
Competition analysis
Analyze the keywords used by your competitors to find out which ones are most effective.
Keyword density
Make sure that you use your keywords appropriately in your content without overstuffing them.
The importance of content
The use of SEO keywords is important, but the content of your website also plays a crucial role. High-quality and relevant content is rewarded by search engines.
Conclusion
In this article, we have explained the importance of SEO keywords and their different types. Choosing the right keywords and creating high-quality content are crucial to the success of your online presence.
FAQ
How can I find the best SEO-keywords for my own homepage?
You can find the best SEO keywords for your website by conducting thorough research and analyzing your target group.
How often should I use my keywords in my content?
The keyword density should be natural and appropriate. Avoid keyword stuffing as this will be penalized by search engines.
Which tools can I use to support my keyword research?
There are many tools such as Google Keyword Planner, SEMrush and Ahrefs that can help you with keyword research.
Can I change the SEO keywords on my website later on?
Yes, you can change keywords on your website, but it's important to do this carefully to avoid any negative impact on your rankings.
Keywords are far too complicated for you?
Our Platz1 team will be happy to support you with search engine optimization for your website.
Do you need someone to help you with the SEO of your website? Feel free to write us a message
Categorie:
SEO
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